Hysport was formed in 1971 by founder Geoff Jones, who began making children’s clothing from his small home in Melbourne.  In the early 1960’s he purchased a knitting machine and moved into a small factory in Seaford, Victoria where the doors were opened for trading.

From these early beginnings, the company continued to grow and expand.


During the 70’s and 80’s Hysport made a name for itself by contract knitting for sports clubs. This included iconic retro ski knits with kitsch graphics (jacquards), high roll-necks and padded patch details. During this era, Hysport was also involved in the Advance Australia campaign and in 1983 was contracted to make the jumpers for the America’s Cup team. Hysport was also requested to provide knitwear for the Australian teams for the Winter Olympics during the 80’s and 90’s.


During the 1990’s Hysport took a big technological leap forward and ventured into 3-dimensional brightly colored knitwear under the label Emaroo.  These garments were particularly popular in the tourism market and exports flourished.


Hysport moved away from 3-dimensional knitting and began manufacturing garments with a more classic direction. Hysport adopted a brand new fiber introduced to the world market – Merino Eco Blend, a blend of Australian Merino wool and New Zealand eco fur.

The MerinoSnug brand was launched into the Australian market in 2004 and Hysport has continued to develop this brand ever since. MerinoSnug is now recognised as a quality luxury brand that is well-received in fashion and tourism stores throughout Australia and a growing international market.


Hysport are constantly striving to upgrade and improve manufacturing techniques, not only to remain competitive on price and design, but most importantly to achieve an unfaltering level of quality.


In November 2014 Hysport was purchased by Australian Wool Network (AWN) - Australia's largest independent wool marketing company. AWN purchased the Hysport knitwear manufacturing business to help realize its long held vision, "to bring wool growers, wool processors and consumers together".

AWN has developed a unique wool supply program, called DNA, to give a provenance to the MerinoSnug products - by sourcing wool grown from AWN clients, taking it right through the processing pipeline and then finally having it manufactured at Hysport in Victoria, Australia. The DNA program showcases the AWN clients and their sheep who contributed to the making of the product and the environment in which it was grown.

For the consumer the DNA program provides an opportunity to  those who have contributed to the making of MerinoSnug.

AWN's core business and passion is wool.  They have invested in the wool industry, in Australian manufacturing and in consumers who buy and wear Australian wool.


The long-term success and future development of Hysport is now assured.  We are committed to excellence in all aspects of our business and importantly to continuing to provide our customers with the highest quality, authentic Australian Made knitwear.